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Swimming with Logo Design

March 25, 2009



The vast sea of logo designs found on the web today can be extremely intimidating. Some Logo’s of course are better than others and some just plain Rock!


While researching this ocean of design for inspiration, I realized that comparing logo designs was like comparing sharks to whales. I went surfing the web for logo design in which formal training could be detected. I hold the logos I found in some galleries in high regard. But, I reminded myself that many logo galleries presented online are “mapped” out to the advantage of the designer. This is a shark pool. Logos are put together for the purpose of learning and displaying expertise. Many logos found in these galleries are made up for a fictitious client, with parameters that fit the designers need and wants. A “real” client logo design would never fit a mold and is often the reason for a design challenge, therefore I see it as the Whale.


Keep swimming.


Coming up for air, I read a great article by

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