Verizon tried to Fly in the Clouds

I rarely comment negatively on any logo design.  I design them myself and know what it takes to develop one. But Verizon’s new choice of branding isn’t flying with me.

Bubbles? Clouds? Horrible Font choice… see here the new Cloudy Verizon logo.  It could suggest fun, it could suggest youth… but what about all the rest of the aging population that has to carry a phone with that logo or read it as their network provider?

http://tr.im/i5nh

Being frank, it reminds me of being 10 years old and writing my name in bubble letters….. Are those the feelings that are supposed to be evoked when viewing it?